The Competitive Strategy Of British Airways Economics Essay

The Competitive Strategy Of British Airways Economics Essay Any business has challenges from different elements like globalisation, information and technology, socio and cultural factors, political factors and so on. To meet these challenges a clear strategy is very crucial for any organization. A strategy is a clear vision of what the organisation will be based on a sustainable competitive advantage. Actually, strategy is a road map for future directions and scope. It is a long range plan for five years and more. It develops mission, objective and goals for an organisation. To develop an effective strategy any organisation must set an account with different factors. Environmental analysis, present analysis, strength, weakness, opportunities and so on are the factor through which a strategy can be developed. Are looking to buy products or services, they are looking for a wide range of products and services. They also want easy accessibility and hope to buy good quality products and services at a competitive price. They are really important as they provide money for the business in order to be successful. Suppliers stock the business with the supplies the business needs, if they are late then it will cause a conflict between business and suppliers. Therefor it is vital that all the business suppliers are on time. Suppliers are probably the third important part in a business, they provide the products/services and if they are not in time it poses to be a threat to the financial state of the business. On the other hand, suppliers arent that important in decision making because they are scared of losing their contract with British Airways. An economic system is loosely defined as a countries plan for its services, goods, and the exact way in which its economic plan is carried out. Basically there are three major/different types of economic systems prevailing around the world and they are: Market Economy: In a market economy, national and state governments play a minor role. Instead consumers and their buying decisions drive the economy. In this type of economic system, the assumptions of the market play a major role in deciding the right path for a countrys economic development. Market economies aim to reduce or eliminate entirely subsidies for a particular industry, the pre-determination of prices for different commodities, and the amount of regulation controlling different industrial sectors. The absence of central planning is one of the major features of this economic system. Market decisions are mainly dominated by supply and demand, the role of the government in a market economy is to simply make sure that the market is stable enough to carry out its economic activities properly. Planned Economy: A planned economy is also known as a command economy. The most important aspect of this type of economy is that all major decisions related to the production, distribution, commodity and service prices, are all made by the government. The planned economy is government directed, and market forces have very little say in such an economy. This type of economy lacks the kind of flexibility that is present a market economy, and because of this, the planned economy reacts slower to changes in consumer needs and fluctuating patterns of supply and demand. On the other hand, a planned economy aims at using all available resources for developing production instead of allocating the resources either for advertising or marketing. Mixed Economy: A mixed economy combines elements of both the planned and the market economies in one cohesive system. This means that certain features from both market and planned economic systems are taken to form this type of economy. This system prevails in many countries where neither the government nor the business entities control the economic activities of that country both sectors play an important role in the economic decision making of the country. In a mixed economy there is flexibility in some areas and government control in others. Mixed economies include both capitalist and social economic policies and often arise in societies that seek to balance a wide range of political and economic views. http://www.economywatch.com/world_economic-indicators/type British Airways operates in the Mixed economic system as British Airways was privatised on February 1987 and the government has less intervention as its a private company the only intervention that the government would have is only setting the prices of the air tickets. What is Social Welfare: Social welfare is about how people, communicate and institutions in a society take action to provide certain minimum standards and certain opportunities. It is generally about helping people facing contingencies. Social welfare which British Airways does for its employees. Social Welfare Policy: Is basically to improve and protect the standard of living of the people or citizens as a whole. In the United Kingdom the Name Social Policy is used to apply to the policies that the government uses for welfare and social protection and the ways in which welfare is basically developed in a society. There are various social welfare policies that the United Kingdoms adopts and they are: Social welfare policy that British Airways has adopted/follows: Health and social protection Employment Law Work place regulation Social fund Social security The impact that social welfare initiates on British Airways as well as the wider community is firstly that British Airways adopting the work place regulation is that it benefits the employees of British Airways and that the employees can work without any head aces as British Airways has provided all it employees with training in safety measures, plus rest time is given to the employees and to the crew members of British Airways accommodation is given because the crew is normally flying for endless hours/long journeys. The workers are also made alert about the basic terms and conditions of the organisation which are basically ethics, code of conduct, and the responsibility of the organisation. The other social welfare policy which British Airways provides its employees is social security for its employees similar to contribution benefits (Retirement pension, maternity allowances) and also non contributor benefits (social fund, working tax benefits) to its employees, which gives the employees the freedom to do whatever in their personal life. The Employment Law in British Airways states and illustrates the normal working hours, conditions, and the acts of the organisation. What is Industrial Policy: Industrial policy comprises all government interventions which consist of: Directed towards the supply side of the economy that consists of enterprises, industries, sectors). Aims to influence the industrial structure of the economy and its industrial changes. Industrial policy purposefully affects incentives to produce specific goods or incentives to enter or exit a specific goods market. It is not limited to manufacturing and includes all types of commercial economic activities. Industrial policy interventions have to be justified because if competitive markets worked adequately, any such intervention would: Distort optimal allocation, Distort dynamic competition and its benefits (innovation, flexibility, consumers sovereignty etc.). Privilege specific enterprises or industries or sectors at the expenses of others, Would disadvantage taxpayers and consumers. (An European industrial policy: concepts and consequences, Oliver Budzinski). Industrial policy is concerned; it is the government sponsored economic program in which the public and private sector coordinate their efforts to develop new technologies and industries. Government provides the financial support and capital to the private sector by direct subsidies, tax credits or government- run developmental banks. Industries policy emphasise cooperation between government, banks, private enterprise, and employees to strengthen the national economy. http://encyclopedia2.thefreedictionary.com Impact of Industrial policy on British Airways: In the United Kingdoms the Industrial policy has affected a lot of industries but the Industry that suffered the most was the aviation industry including all the airlines even British Airways. Therefore British Airways has changed its strategy of working and has been successful as British Airways adopted new policies. One of the policy that states to reduce Co2 emissions by 15% by all airlines and British Airways has decided to reduce by 50% as they are working on creating a new kind of fuel which is known as bio diesel which is pollution free and environment friendly. Fiscal Policy: Government spending policies that influences macroeconomic conditions. These policies affect tax rates, interest rates and government spending in an effort to control the economy. Monetary Policy: The action of a central, bank currency or other regulatory committee that determine the size and rate of growth of the money supply, which in turn affects interest rates. Monetary policy is maintained through actions such as increasing the interest rate, or changing the amount of money banks need to keep in the vault or bank reserves. Impact of fiscal and monetary policy on airline industry as well as British Airways: The principles of economics tell us that governments can sometimes improve market outcomes. Methods of influencing market outcomes can come in the form of monetary and fiscal policies. Monetary policies influence shifts in aggregate demand for goods and services by increasing the money supply, reducing the equilibrium interest rates and stimulating investment spending or decreasing the money supply, raising equilibrium interest rates, lowering investment spending (Mankiw, 2004). Fiscal policies shift the aggregate demand curve by increasing or decreasing government spending or through the increase or decrease in taxes (Mankiw). Because these policies influence aggregate demand, the government uses such policies to try and bring stabilization to the economy. Such polices affect different industries on many different levels. Some industries have positive effects and some negative. In analysing how monetary and fiscal policies affect the airline industry, we can look at how these policies affect employment, growth of the industry, and product prices. Many fiscal policies directed toward the airline industry have had profound effects. One such policy is represented by the excise taxes and fees levied on air carriers. Such taxes and fees are allocated by the Government to fund improvements of airports, provide security for the airlines and airports, allocate funding for the FAA, provide for services for international customers, and support operations at airpark facilities. These fees represent roughly 26% or $52 of a standard 200-dollar round-trip airline ticket (Air Transport Association, 2005). Current economic conditions of the airline industry are dismal, especially due to the tragic events of September 11th. The Air Transport Association (ATA) argues that such fiscal policy in these trying times hinder the air carriers ability to right themselves through a self-help policy. The ATA further explains that in an effort to stabilize the industry, such taxes and fees can account for the elimination of over 129,000 jobs, forced many carriers into bankruptcy, and, because consumers react heavily to price increases in this industry, hinder their ability to allocate funds by raising ticket prices. With this current fiscal policy, air carrier s have little manoeuvrability of funds to meet the demands of an operating budget. Mike Smith (personal communication, June 10, 2008), former owner of Pacific Crest Aviation in Big Bear Lake, CA, adds that governing agencies institute other fees to generate operating revenues for airports. On example of this is landing fees. Landing fees vary from airport to airport, but play a key role in the determination of where air carriers decide to base their operations. In attempts to accumulate more funding through fiscal policy, Mr. Smith explains that the FAA continues to suggest the implementation of user fees. Still to be determined how such a fee would impact the airline industry; present fiscal policies have air carriers screaming for reform. Deregulation is another fiscal policy that has considerably impacted areas of the airline industry. Since deregulation in 1979, the airline industry experienced substantial growth. With the emergence of new competition in the industry this created numerous amounts of jobs, drove ticket prices down, and expanded the available market for various air carriers. Through an industrial wide growth of over 200%, new carriers were able to open positions to thousands of new employees in various parts of the nation. Average ticket prices in 1979 remain relatively unchanged today. As an extremely competitive market emerged, the rally for passengers on each carriers flights kept ticket prices down as carrier created connecting flights through this new open sky policy; reaching more consumers, minimizing opportunity cost, and offering competitive pricing. The Airline industry continues to be affected by the overall condition of the nations economy. When healthy spending exists and pleasure travel is frequent, air carriers are able to fill flights, raise prices, and maintain a stable economic environment. However, when condition of the nations economy falls, so do the buying habits of the consumer. This is where the airline industry finds itself today. Struggling to fill flights in a slow economy and fighting heavy fiscal policy. Recent monetary policies made by the federal government to improve market conditions are sure to have an effect, but how it will impact employment, growth, and prices in the airline industry are still unknown. The most Recent monetary policy made by the government came in the form of economic stimulus checks. This in-flow of money into the economy in an attempt to stimulate the purchase of goods and services throughout the United States may help diminish the effects of our current sluggish economy. Little to no data exists to show how this has impacted any growth in the airline industry. So far, there seems to be little change in the spending habits of the consumer to travel via air. Because the economic position of the airline industry has been struggling for so long, improvements due to any single event may be impossible to track. Whether changes in fiscal policies, monetary policies, or internal carrier structure help to improve conditions in the airline industry, changes will happen slow and will reflect economic condition in the nations marketplace. By successfully managing opportunity cost, and adapting to an ever changing economic environment, airline industries can have economic success. However, the well-being of the nations economy will have a direct impact on the level of success experienced in the airline industry. During economic shortfalls in the nations economy, travellers will have fewer resources available to travel for pleasure. Contributing to the negative economic influences in the airline industry, future and existing policies targeting the airline industry will continue to hinder the industrys ability to recover losses in periods of economic hardships. http://www.taxreformpanel.gov Makiw, N.G. (2004) Principles of economics (3rd edition). Chicago, 2: Thomson South-Western. PESTLE Analyses on British Airways: PESTLE Factors Key Points Implications for British Airways Political Heavy regulation (AEA, 2009). Increased security due to past terrorist threats (DFT, 2008) Compliance is essential if British Airways wants to continue. Sufficient security measures should be in place to ensure consumer confidence and competitive advantage in maintenance. Economic Global economic crisis: world growth is projected to just over 2 per cent in 2009 (IMF, 2008). Pound weakness especially against the Euro. Oil prices declined by 50% since their peak retreating to 2007 levels. Decline in fuel prises the dollar strengthens (IMF, 2008). UK Consumer spending saw its sharpest decline for 13 years between July and September 2008 (Channel 4, 2008) Possible reduction in the amount of business travel as companies are cutting costs and using alternative means of communication such as telecom fencing. British Airways is vulnerable as a United Kingdom operating airline to a poor exchange rate. Fluctuation in oil prices and exchange rates will directly affect British Airways cost base. More intense competition. Social The United Kingdom has an aging population. Increasing Unemployment Potential opportunities for growth as older generations have more time to spend on leisure activities such as international travel. Increased bargaining power as an employee. Technological A recent survey revealed that 34% of online consumers plan to use price- comparison sites more in 2009 (NMA, 2009) Online booking services and check-in is becoming increasingly used by the airline industry. Increased consumer awareness and therefore bargaining power. British Airways must ensure that they remain up to date with these technological advances whilst avoiding becoming overly reliant, as this may isolate certain consumer markets (i.e. the elderly) who dont feel comfortable using such technology. Environmental/Ethical Noise pollution controls and energy consumption controls. Cancellations of flights and loss of baggage. New legislation (e.g. climate change bill) enforcing tighter environmental regulation may increase operational costs each year. Such ethical issues could have a detrimental effect on reputation if left unresolved. Legal Collusion and price fixing. Recognition of trade union and industrial action e.g. cabin crew strikes. Open skies agreement. Restriction on mergers will have an impact on British Airways proposed alliance with American Airlines. Good employee relations are essential if British Airways wants to avoid industrial action and interrupted operations. Opportunity for British Airways and its competitors to freely transport aircrafts between the European Union and the United States. Part 3 Investigate the behaviour of organizations and the market environment. What is Oligopoly: Oligopoly is a market which is normally dominated by a few numbers of large suppliers. The degree of market concentration is very high. Firms within an oligopoly produce branded products and also sometimes there is a barrier to new entries. Advantages as general: Firms or companies are able to reap economies of scale, due to large scale competition. Products cannot produce by individual firms on a small scale. There is an incentive to engage in research and development. They have the ability to earn super normal profits and capture large market share. Firms enjoy lower costs due to technological improvement. This results in higher profits which will improve the firms or companies capacity to withstand price war. http://www.blurtit.com/q2774865.html Disadvantages as general: Firms and companies are concerned with the activities of their competitors. If one firm or company reduces its prices the other companies would have to. How oligopoly has impacted the airline market and British Airways: In the late 1990s the European airline market was liberalised, lowering the barriers to entry. Traditional firms then faced competition as firms could enter the market more easily. New entrants used leased aircrafts to keep costs low. Firms have merged (such as Liberia Airways and British Airways did in 2000) to improve the firms horizontal integration. What is monopoly: A situation in which a single company owns all or nearly all of the market for a given type of product or service. This would happen in the case that there is a barrier to entry into the industry that allows the single company to operate without competition. In such an industry structure, the producer will often produce a volume that is less than the amount which would maximize social welfare. www.investwords.com/3112/monopoly.html . Advantages of monopoly as general: There is no risk of excess production. There is sufficient capital for research. Price of goods are reduced. The market can be controlled. Disadvantages of monopoly as general: The consumers are exploited. There is hardly and consumer choice. The price is high on products. As there is no competition it leads to inefficiency. The labour is exploited as the price charged is higher than the marginal cost. How monopoly has impacted the airline market and British Airways: There is no competition which would make the airlines inefficient. As there is no choice the consumer would have to take that one airline only. As the ticket prices could be high the consumers would prefer to take a train to their destination if the consumers destination is in Europe and this would cause a loss for the company. What is perfect competition: An ideal market structure characterized by a large number of small firms, identical products sold by all firms, freedom of entry into and exit out of the industry, and perfect knowledge of prices and technology. This is one of four basic, market structures. The other three are monopoly, oligopoly, and monopolistic competition. Perfect competition is an idealized market structure that is not observed in the real world. While unrealistic, it does provide an excellent benchmark that can be used to analyse real world market structure. In particular, perfect competition efficiently allocates resources. http://www.amosweb.com. Advantages of perfect competition as general: Optimal allocation of resources. Competition encourages efficiency. Consumers charged a lower price. Responsive to consumer wishes, change in demand, leads extra supply. Disadvantages of perfect competition as general: Insufficient profits for investment. Lack of product variety. Lack of competition over product design and specification. Unequal distribution of goods and income. Externalities .e.g. pollution. How perfect competition impacts airlines market and British Airways: As in the Airlines Industry there are many airlines and there is competition there can be either positive effects as well as negatives effects the positive effects of perfect competition is that the resources of the airlines is allocated to the point as there is competition the other airlines as well as British Airways is encouraged to work harder to beat the competition and there for the airlines charge its customers with a lower cost to gather more of the customers. The negative effects of perfect competition is that sometimes the return on the investment can be poor there is noise pollution being created by the noise of the plane engines and can affect the society with air pollution as it can harm the society. Part 4 Explain the significance of international trade and the European dimension for UK businesses. What is trade: Trade is the transfer of ownership of goods or services from one person to another person. Trade is also known as commerce or financial transaction or barter like in the old days. Trade can only take place in a market. A market is a place where buying and selling takes place it could be either in a shop, house or even the internet. Advantages of trade: Can increase international ties. Leads to specialisation and therefore increases efficiency. Increases standards of living. Disadvantages of trade: As there is excess production it leads to pollution. Can lead to a possible economical imperialism. Can cause a balance of payment problem which can lead to international debt. Why is trade important: To trade is important for a country because through trade a country gets its resources which it cant provide for itself, or its cheaper for a country to import than to produce locally. A country trades its resources to other countries that cannot produce them this means that its a big cycle where everyone trades until all the countries have what they exactly need while making some money by selling what they dont need. The country basically does it for the development of the country so that its people can get their daily bread and butter, clothes and necessities which they need that their country does not have access to, and to even do business with other countries through trade. What is international trade: International trade is exchange of capital, goods, and services across overseas boarders or territories. It basically refers to exports of goods and services by firms to a overseas buyer also known as a importer. In most countries it represents a significant share of gross domestic product also known a (GDP). Advantages of international trade: Improve domestic competitiveness. Helps to gain global market share. Reduces the dependency on existing market. Increases chances to expand. Disadvantages of international trade: Can take a very long time to gain. Additional cost can be incurred. Payments come after long. Licenses are need and deal has to be done in regulations. Why is international trade important: International trade is important because it allows other countries to take advantage of something known as comparative advantage. Comparative advantage means that a country is able to produce something by giving less for something else they want. Therefore even if a country in not able to produce the best quality product of anything, comparatively the countries can produce without giving up something. When countries take advantage of comparative advantage, the total output in the world increases and therefore everyone benefits from extra output and therefore international trade helps establish a higher standard of living. What is economic integration: Economic integration is the elimination of tariff and nontariff barriers to the flow of goods and services and the factors of production between a group of nations or various different parts of the same nation.

Itm †Organizations, Management and the Networked Enterprises

In 2008, ICT (Information and communication technologies) sector of the Canadian economy totaled $59. 2 billion Cellphones, delivery service, social medias, internet advertising are growing and growing Three changes 1) emerging mobile digital platform (iphone, bb, netbooks ) 2) growth of online software as a service and 3) the growth in â€Å"cloud computing† where more and more business software runs over the Internet > organizations can rely more on telework, remote work and distributed decision making, think decentralization, firms can outsource more work, and rely on markets rather than employees to build value. It also means that firms can collaborate with suppliers and customers to create new products or make existing ones more efficiently. Thomas Friedman world is now â€Å"flat†, Internet and global communications had greatly reduced the economic and cultural advantages of developed countries. Digital firms: most of significant business relationships (with customers, suppliers, and employees) of an organization are digital. Core business process are accomplished through digital networks spanning the entire organization or linking multiple organizations. Key corporate assets- interellectual property, core competencies, and financial and human assets are managed through digital means. Time shifting ( 24/7) and space shifting (globally accomplished) are the norm There is a growing interdependence between a firms information systems and its business capabilities, changes in strategy, rules, and business processes increasingly require changes in hardware, software, databases, and telecommunications. What the organization would like to do depends on what its systems will permit to do. Six strategic business objectives: 1) OPERATIONAL EXCELLENCE- improve efficiency and productivity to achieve higher profitability. Eg Walmart,linked supplier, stocking just-in-time 2) NEW PRODUCTS, SERVICES AND BUSINESS MODELS ( which describes how a company produces, delivers, and sells a product or service to create wealth). Eg: Ipod/apple/itunes deliverying music 3) CUSTOMER AND SUPPLIER INTIMACY- satisfied customers will return purchasing more and engaged suppliers lowers costs. Eg: Mandarin Oriental in London, England hotel record the preference of customer and store data to program the room conditions as desired. Nygard suppliers are informed expecting just-in time delivery, inventory is near zero as storage cost. 4) IMPROVED DECISION MAKING- using real time data from the marketplace when making decisions. Eg: Trimac, uses a dashboard project 5) COMPETITIVE ADVANTAGES: achieving one or more of these business objectives. Eg: Toyota Motor Company high level of efficiency and quality. TPS( Toyota Production System) focuses on organizing work to eliminate waste, make improvements, optimizing customer value, producing vehicles based on what customers actually ordered. 6) SURVIVAL- because they have to keep up with the industry and business- Eg: all banks had to implement ATM machines IT(Information Technology): all hardware and software that a firm needs to use in order to achieve its business objectives. ( hadware, software, programs, applications) Information systems are complex and can be best understood by looking at them from both a technology and a business perspective. It’s a set of interrelated components that collect, process, store and distribute information to support decision making and control in an organization as well as help analyzing problems, visualize complex subjects and create new products. It contains information (data-raw unprocessed fact- that have been shaped into meaningful and useful) about significant people, places and things within the organization or in the environment surrounding it. Eg: supermarket checkout counters scan data from bar codes that can be totaled and analyzed to provide meaningful information. Four activities in information system to produce information: 1) Input: captures or collects raw data from the org of external environment 2) Processing: converts raw input into meaningful form. 3) Output: transfers processed information to people or activities that will be used for 4) Feedback: output that is returned to appropriate members of organization to help them evaluate or correct the input and processing stages. computers provide equipment for storing and processing information *computer programs or software’s are sets of operating instructions that direct and control computer processing information systems literacy- technical dimensions of a system computer literacy- knowledge of information technology MIS(Management information Systems) deals with behavioural and technical issues surrounding the development use and impact of information sys tems used by managers and employees in a firm. Dimensions: )ORGANIZATIONS: pyramid with upper levels of hierarchy consisting of managerial, professional and technical employees and lower levels operational personnel (authority and responsibility levels) -senior managemet: long- range strategic decisions about products and services and ensures financial performance of the firm -middle management: carries out programs and plans of senior management Knowledge workers: engineers, scientists, design products or services and create new knowledge for the firm -operational management: responsible for monitoring the daily activities of the business. Data workers: secretaries or clerks, assist with paperwork at all levels of the firm Production or service workers: produce the product and deliver the service. Major business functions: Sales and marketing, Manufacturing and production, Finance and accounting, Human resources. Culture-fundamental set of assumptions, values and ways of doing things that has been accepted by most of its members 2) MANAGEMENT: make sense, make decisions, formulate action plans to solve organizational problems. They must exercise responsible leadership. They must do more than manage what exists, by creating new products and services and re-creating organization from time to time. 3)INFORMATION TECHNOLOGY(INFRASTRUCTURE): one of many tools managers use to cope with change, which provides foundation or platform on which the firm can build its specific information systems. computer hardware- physical equipment used for input, processing and output activities in an information system. Includes computers of various sizes including mobile devices, various input output and storage devices, and telecommunication devices that link computers together. Computer software- detailed, preprogrammed instructions that control and coordinate the computer hardware components in an information system Data management technology- consists of the software governing the organization of data on physical storage media Networking and telecommunications technology- consists of both physical devices and software, links the various pieces of hardware and transfers data from one physical location to another. A network links two or more computers to share data or resources, such as a printer. The internet (a business necessity and a competitive advantage) is a global network of networks that uses universal standards to connect millions of different networks with more than 1. 4 billion users in more than 230 countries. Intranets- internal corporate networks Extranets private intranets extended to authorized users outside the organization . World wide web> service provided by Internet that uses universally accepted standards for storing, retrieving, formatting and displaying information in a page format on the Internet (web pages). g IS are part of a series of value-adding activities for acquiring, transforming, and distributing information that managers can use to improve decision making, enhance organizational performance, and , ultimately increase firm profitability complementary assets: assets required to derive value from a primary investment- organizational and managerial capital Important organizational investments: supportive business culture that values efficiency and effectiveness, an appropriate business model, efficient business processes, decentralization of authority, highly distributed decision rights, and a strong information system development team. Important managerial investments: strong senior management support for change, incentive systems, that monitor and reward individual innovation, an emphasis on teamworl and collaboration, training programs, and a management culture that values flexibility and knowledge Important social investments: internet, supporting internet culture, educational systems, network and computing standards, regulations and laws and the precense of technology and service firms. IS are sociotechnical systems but are composed by machines devices and hard physical technology that require substancial social, organizational and intellaectual investments to make them work properly Technical Approach: Management Science, Computer Science Operations Research Behavioural approach: Psychology, Economics, Sociology Socio-technical approach: the performance of a system is optimized when both the technology and the organizational mutually adjust to one another until a satisfactory fit is obtained.

Resources For Treatments And Prevention Health And Social Care Essay

â€Å" The physician of the hereafter will give no medical specialty, but will involvement his patients in the attention of the human frame, in diet, and in the cause and bar of disease † – Thomas Edison ( 1847-1931 ) The lifting costs of wellness attention coupled with the restrictions in the handiness of resources have created a division of involvement between the resources allocated for intervention and those allocated towards bar ( Corso et al. , 2002 ) . Almost two-thirds of the universe ‘s population is estimated to be seeking wellness attention from alternate beginnings and non the conventional biomedicine ( Pal 2002 ) . It has been known from popular sentiment that people prefer bar and preventative health care over regular intervention and medical health care ( Corso et al. , 2002 ) . Edison ‘s quotation mark has all of a sudden gained acceptance and the anticipation has about come true. The sum of attempt and resources put into bar and natural diet plans are a informant to the statement. This has led to formation of an alternate model for medical wellbeing known as the complementary and alternate medical specialty ( CAM ) . CAM is going progressively popular with patients and physicians likewise ( Pal 2002 ) . This signifier of wellbeing accents on disease bar instead than intervention of complaints. The focal point of the procedure is to maximize the built-in mending ability of the organic structure, which can be accomplished by proper nutrition. The intervention of the ‘whole ‘ organic structure is emphasised as opposed to the intervention of a peculiar job in the organic structure ( Pal 2002 ) . Florence Nightingale ‘s apprehension of bar allowed her to take attention of legion people. All she propagated was a demand for clean air, pure H2O, proper drainage and cleanliness. Similarly, many practicians around the universe have taken to preventive health care and the authorities are earnestly pumping resources into the procedure. In France, 2.4 % of the entire GDP was allocated to preventive health care ( Sandier et al. , 2004 ) . Chadha et Al. ( 2007 ) have stated that even the companies in India are cognizant of the benefits of preventative health care and are progressively sing preventative steps as â€Å" an investing for human capital † . Mancini ( 2003 ) stated a survey from the Harvard Medical School pointed out an astonishing addition in the figure of CAM users in the state. The inefficaciousness of the primary medical attention has failed to fulfill the demands of the big population of the universe, which has led to big sections of the populace to seek for options to the traditional medical specialty signifier ( Mancini 2003 ) . The inefficaciousness can be attributed to the defects of the modern health care system in non being able to supply the attention that the people really need ( Rister 2003 ) . Rister ( 2003 ) stated that existent healing was more than laboratory trial consequences and halting hurting and was in fact more about reconstructing organic structure ‘s built-in powers of convalescence. Rister besides emphasized that complete recovery and Restoration could non take topographic point without a balanced diet, exercising and proper nutritionary support. â€Å" Scientific medical specialty prev ents catastrophes. But natural healing brings you body back to its original province of resiliency and verve † ( Rister 2003 ) . Rister ( 2003 ) has pressed upon the importance of bar in footings of maintaining path of information, such as low-sodium nutrient can take to natural recovery from bosom failure due to congestion. Exerting on a regular basis can bring around many complaints, while G-Jo can forestall and halt concerns ( Rister 2003 ) . Laurence ( 2002 ) has stressed on the importance of bar in instance of deathly diseases like HIV, where medical specialty is non available for intervention. Similarly, Battle and Brownell ( 1996 ) have suggested the limited impact the traditional medical specialty has on fleshiness, which has become a job of public wellness significance. The focal point, in such a state of affairs, should be on bar and public policy to deduce the needed consequences. Battle and Brownell ( 1996 ) besides emphasised on sharply prosecuting the research on bar. This idea is shared by Manuti et Al. ( 2010 ) , who believe that â€Å" there is overpowering demand to develop and implement eff ectual intercessions to better bringing of everyday clinical preventative services. † Policy alterations can take to a greater alteration that can change the present state of affairs of ingestion of unhealthy nutrients and brings about an attitude towards healthy nutrient and increased degrees of physical activity ( Battle and Brownell, 1996 ) . Manuti et Al. ( 2010 ) stated that bar could be utile in observing many diseases that could take to mortality. They emphasised that despite the fact that bar in inevitable in primary wellness attention, preventative services are normally sub-optimal. American Heart Association ( AHA 2010 ) has stated that basic preventative wellness attention services must be punctually included in the comprehensive wellness attention. AHA ( 2010 ) confirmed that morality due to bosom jobs and cardiovascular disease has decreased due to the alteration in the behavior and life style of people. About 80 % of the population in the universe can non hold entree to modern medical specialties. â€Å" Low-cost intercession such as lifestyle alterations, diet, supplement therapy and behavioral medical specialty can be delivered as replacement for high-cost drugs and technological intercession † ( Pal 2002 ) . All it requires is a alteration at the nucleus degree where the patients can gain the demand to alter themselves. Pal ( 2002 ) mentioned that since the late sixtiess, more alternate practicians were seeing patients than primary attention suppliers. This confirms the statement by Thomas Edison, which was made at a clip when there were non sufficient options for the interventions of complaints. Despite the admirations in the universe of medical scientific disciplines, Edison ‘s words still hold true. Bell ( 2008 ) stated, â€Å" a lovingness physician will order alimentary nutrients and possibly addendums if needed. A good physician will merely desire to see you one time a twelvemonth, and urge you stay out of infirmaries. It is wise to acquire one-year medical examinations, but Lashkar-e-Taiba ‘s touch on the topic of prescriptions for merely about everything and how non to acquire caught in that trap. † The primary aim of intervention is self realisation of importance of acquiring better and the willingness to make so. If this is done early in life, and diet and exercising is regulated on a day-to-day footing, a individual can pull off to remain healthy for most of his/her life ( Bell 2008 ) . Although, at a younger age people tend to eat a batch and non set on weight, it catches up subsequently in life without any exercising or vigorous physical activity. With regular exercising, it may really be possible to eat and remain healthy. The sum of addictives in the consumables presents is really alarming and must be a complete antonym of the thought of a healthy diet. This is so really different from the fortunes Edison said, what he said, in. It is really of import to recognize the demand to alter and do an active attempt to do that alteration. People all over the universe have taken to recognizing this and prosecuting in natural bar and diet ordinance coupled with regular exerting to determine a positive and healthy life style.DecisionThe inability of mainstream medical specialty to get by with the jobs of the people all over the universe summed up with the fact that 80 % of the universe ‘s population can non afford the right medical specialty has led to an alternate signifier of medical specialty that has become popular. Peoples all over the universe are accommodating to these new signifiers of medical specialty that dwell on the premises of natural diet ordinance and exercising to rejuvenate the organic st ructure and mend the amendss that the organic structure has incurred. A good physician is considered to be the 1 that treats the patients good and makes certain that the patients stay fit and do n't hold to pay regular visits. Research workers believe that caring physicians should order good balanced diets and exerting to patients for them to mend wholly. Therefore, Thomas Edison ‘s words â€Å" The physician of the hereafter will give no medical specialty, but will involvement his patients in the attention of the human frame, in diet, and in the cause and bar of disease † still have a great value but it is being realized that despite such a demand for preventative medical specialty and intervention without medical specialty, there is a batch of development needed in the field to accomplish the pinnacle of success in the field of health care and good being. Edison ‘s statement has been realized to a great extent but has non been implemented worldwide as such. The portion of the statement that trades with interesting the patients in bar of disease and a healthy life style has gained acceptance in the last few decennaries and the people have become more and more self witting. But, the first portion of the sentence, i.e. no medical specialties is yet to be overcome despite the legion signifiers of alternate interventions available for the patients. There has been no one successful signifier of intervention that could be a remedy for all the wellness jobs without necessitating chemical medical specialties.

Profile of Sean Vincent Gillis

Sean Vincent Gillis murdered and mutilated eight women between 1994 and 2003 in and around Baton Rouge, Louisiana. Dubbed as the Other Baton Rouge Killer his arrest came after the arrest of his rival, Baton Rouge Serial Killer, Derrick Todd Lee. Sean Gillis Childhood Years Sean Vincent Gillis was born on June 24, 1962, in Baton Rouge, LA to Norman and Yvonne Gillis. Struggling with alcoholism and mental illness, Norman Gillis left the family soon after Sean was born. Yvonne Gillis struggled to raise Sean alone while maintaining a full-time job at a local television station. His grandparents also took an active role in his life, often caring for him when Yvonne had to work. Gillis had all the characteristics of a normal child. It wasnt until his younger teen years that some of his peers and neighbors caught a glimpse of his darker side. Education and Catholic Values Education and religion were important to Yvonne and she managed to scrape together enough money to enroll Sean into parochial schools. But Sean did not have much interest in school and maintained only average grades. This did not bother Yvonne. She thought her son was brilliant. High School Years Gillis was an odd teenager which did not make him very popular at school, but he did have two best friends that he hung out with a lot. The group would usually hang around Gillis house. With Yvonne at work, ​they could talk freely about girls, Star Trek, listen to music and sometimes even smoke a little pot. Computers and Pornography After graduating from high school Gillis got a job at a convenience store. When not at work he spent much of his time on his computer looking at pornographic websites. Over time Gillis obsession to look at pornography online seemed to fester and affect his personality. He would skip work and other responsibilities in order to stay at home alone with his computer. Yvonne Moves Away In 1992 Yvonne decided to take a new job in Atlanta. She asked Gillis to come with her, but he did not want to go, so she agreed to continue to pay the mortgage on the house so that Gillis had a place to live. Gillis, now 30, was living alone for the first time in his life and he could do as he pleased because no one was watching. Howling But people were watching. His neighbors saw him late at night sometimes in his yard howling at the sky and cursing his mother for leaving. They caught him peeping into the window of a young woman who lived next door. They saw his friends coming and going and could sometimes smell the scent of marijuana from his house on hot summer nights. Many of Gillis neighbors quietly wished that he would move away. Simply put, he gave them the creeps. Love In 1994 Sean and Terri Lemoine met each other through a mutual friend. They had similar hobbies and bonded quickly. Terri found Sean to be an underachiever, but kind and considerate. She helped him get a job at the same convenience store where she worked. Terri loved Gillis  but did not like that he was a heavy drinker. She also was confused by his lack of interest in sex, a problem she eventually accepted and blamed on his addiction to pornography. What she didnt realize was that Gillis interest in porn was centered around sites that focused on rape, death, and dismemberment of women. She also did not know that in March of 1994, he acted out on his fantasies with his first of many victims, an 81-year-old woman named Ann Bryan. Ann Bryan On March 20, 1994, Ann Bryan, 81, was living at St. James Place which was an assisted-living facility located across the street from the convenience store where Gillis worked. As she often would do, Ann left the door to her apartment unlocked before retiring to bed so that she did not have to get up to let the nurse in the next morning. Gillis entered Anns apartment around 3 a.m. and stabbed her to death after his attempt to rape her failed. He slashed at her 47 times, almost decapitating and disemboweling the small elderly woman. He seemed fixated on stabbing at her face, genitals, and breasts. Ann Bryans murder shocked the Baton Rouge community. It would be another 10 years before her murderer was caught and five years before Gillis would attack again. But once he started back his list of victims grew quickly. Victims Terri and Gillis began living together in 1995 soon after he murdered Ann Bryan and for the next five years, the need to murder and butcher women seemed to go away. But then Gillis got bored and in January 1999 he once again started to stalk the streets of Baton Rouge looking for a victim. Over the next five years, he killed seven more women, mostly prostitutes, with the exception of Hardee Schmidt who came from an affluent area of the city and became his victim after he spotted her jogging in her neighborhood. Gillis victims included: Ann Bryan, aged 81, murdered March 21, 1994.Katherine Ann Hall, aged 29, murdered January 4, 1999.Hardee Schmidt, aged 52, murdered May 30, 1999.Joyce Williams, aged 36, murdered November 12, 1999.Lillian Robinson, aged 52, murdered in January 2000.Marilyn Nevils, aged 38, murdered in October 2000.Johnnie Mae Williams, aged 45, murdered in October 2003.Donna Bennett Johnston, aged 43, murdered February 26, 2004. The Baton Rouge Serial Killer During much of the time that Gillis was busy murdering, dismembering and cannibalizing Baton Rouge women, there was another serial killer that prowled the college community. The unsolved murders were beginning to pile up and as a result, a task force of investigators was organized. Derrick Todd Lee was apprehended on May 27, 2003, and dubbed the Baton Rouge Serial Killer, and the community breathed a sigh of relief. What many did not realize, however, was that Lee was just one of two or maybe three serial killers on the loose in south Louisiana. Arrest and Conviction The murder of Donna Bennett Johnston was what finally led police to the Sean Gillis door. Pictures of her murder scene revealed tire tracks near where her body was found. With the help of engineers at the Goodyear Tire Company, the police were able to identify the tire and had a list of everyone who bought it in Baton Rouge. They then set out to contact all of the people on the list in order to get a DNA sample. Sean Vincent Gillis was number 26 on the list. On April 29, 2004, Gillis was arrested for murder after his DNA sample matched the DNA found on hairs on two of his victims. It did not take long for Gillis to start confessing after he was in police custody. The detectives sat listening to Gillis proudly describe the grotesque details of each of the murders. At times he laughed and joked as he described how he had cut off the arm of one victim, consumed the flesh of another, raped the corpses of others and masturbated with the severed parts of his victims. After Gillis was arrested a search of his home turned up 45 digital images on his computer of the mutilated body of Donna Johnston. Prison Letters During the time that Gillis remained in jail awaiting his trial, he exchanged letters with Tammie Purpera, a friend of victim Donna Johnston. In the letters, he describes the murder of her friend and for the first time even showed a glimpse of remorse: She was so drunk it only took about a minute and a half to succumb to unconsciousness and then death. Honestly, her last words were I cant breathe. I still puzzle over the post-mortem dismemberment and cutting. There must be something deep in my subconscious that really needs that kind of macabre action. Purpera died of AIDS not long after receiving the letters. She did, however, have the opportunity before dying to give all of Gillis letters to the police. Sentencing Gillis was arrested and charged with the murders of Katherine Hall, Johnnie Mae Williams, and Donna Bennett Johnston. He stood trial for these crimes on July 21, 2008, and was found guilty and sentenced to life in prison. A year prior to that he pleaded guilty to second-degree murder and was convicted in the killing of 36-year-old Joyce Williams. To date, he has been charged and convicted of seven of the eight murders. Police are still trying to gather more evidence to charge him with the murder of Lillian Robinson.